Harvard Business School Review of Direct Sales - 2011 {Paparazzi Accessories}

Harvard Business School Review of Direct Sales - 2011

Harvard Business School Review
Direct Sales & Multi-Level Marketing
2011

This article is credited to the Harvard Business School. (I added the italicized/bold entries about Paparazzi Accessories.)

Network Marketing is being taught at more than 200 colleges, including Harvard Business School. After extensive research into the network marketing industry, Harvard Business School developed three criteria that a network marketing company must have in order to make it a most desirable opportunity. They are as follows:

1) The company must be at least 18 months old.
 
**Paparazzi Accessories meets this and as of this date is just under 3 years old.**

2) The company must have a product that is highly consumable. Having a product that is highly consumable means repeated sales, thereby guaranteeing customer loyalty versus a one-time sale and having to source new customers.

**Paparazzi Accessories offers a product that has repeat customers coming back time after time for new accessories, whether its for a new outfit, new season, birthday or holiday gift or more. Ladies (and little girls) love to accessorize and Paparazzi has an amazing customer return rate.**

3) It needs to be a “ground floor opportunity”. Harvard Business School suggests that in order for the opportunity to qualify as ground floor the number of existing reps must be less than 1% of the total population of the country where the company is operating. In the United States, this figure is equal to 1.5 million people. If the company has less than 100,000 distributors, Harvard Business School considers it to be ONCE-IN-A-LIFETIME opportunity.

** Paparazzi Accessories is cutting edge by their amazing jewelry & designs AND according to this study. There are currently only approximately 20,000 consultants nationwide and in Puerto Rico, so this truly is a once-in-a-lifetime opportunity waiting for you to just take it!**

In addition, Harvard Business School states there are four distinct stages of growth in a network marketing company. They are as follows:

1) Foundation - This usually last approximately six months and is when a company develops its products and marketing plan.

2) Concentration -This period lasts approximately 2 to 4 years from when the distributor network is started.

3) Momentum- This period lasts 2-4 years also. This is when the company experiences phenomenal growth and distributorships’ businesses explode. It is during this period that the company virtually sweeps the nation. When a company’s sales reach 50 million, it reaches what is called critical mass (Sales go vertically right off the graph)

For example, when Herbalife reached $50 million, sales jumped to $151 million in only 12 months and they added over 800,000 new distributors to their organization. Say an organization is producing a bonus check in the amount of $1,000.00 per month. When the company reaches critical mass, distributors automatically experience a 10 fold increase in their earnings. In other words a $1,000.00 check per month becomes $10,000.00 per month. This is the reason for getting involved on the ground floor, so you will experience the benefits of explosive growth

**Based on this review, again, you have the opportunity to start with an amazing company before it has even reached its full momentum. Just imagine what your future holds!**

4) Stability- This is the period that lasts for the life of the company. A network marketing company that is dedicated to the success of its distributors will experience longevity, thereby insuring that an active distributorship will realize continued earnings growth.

**Paparazzi Accessories is the ONLY company I have been associated with that is so dedicated to the success of its consultants. They genuinely care and want success for everyone!**
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Ps. Resources from Sheila Smith

 
Based on this data...how could you possibly not JUMP at the opportunity to become a consultant with Paparazzi Accessories? Harvard Business School tells you...it is a ONCE-IN-A-LIFETIME OPPORTUNITY!!!!!

Contact me today to help you get started on the best decision of your life! Let me help you get Paparazzified and become a consultant with Paparazzi Accessories today!

Andrea Hutcheson

 

  

Call me, text me, E-mail me TODAY!

Do not wait! Start making money NOW!

Andrea Hutcheson

Consultant #7502

765-247-9843

paparazzi.drea@yahoo.com

www.paparazziaccessories.com/7502